If you are running a coffee shop, this one is for you. Perhaps not as well-known as most events, independent coffee shops should delight in National Novel Writing Month and hosting their own Write-Ins. A month when aspiring authors set themselves the challenge of churning out a novel in 4 weeks, twice-weekly meet ups in coffee shops are the norm for these wannabe-writers, and offering them the perfect place to let their words and imagination run free might win you some very loyal customers.
Let the glitter flow, a bit of sparkle on this day is entirely forgivable. Themed offers and tasty treats are sure to be appreciated – sticking a sparkler in your cupcakes might not be too subtle, but neither is a Catherine wheel.
Black Friday has immigrated to the UK from the US and it's one you don't want to miss. Use it to drive people to your business with limited-time offers on your goods. Email your customers in advance to present your offers and prepare them to shop with you.
Cyber Monday is the same thing as Black Friday, just on a different day. This is where your business’ online presence can come into its own, with marketing emails, social media posts and dedicated landing pages to your limited-time deals.
He may not be as well-known as St. Patrick, but that’s all the more reasons your customers might appreciate you acknowledging this day. Add a bit of tartan, shortbread or deep-fried Mars bars to your offerings, novelty is a powerful tool for customer engagement.
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